After Charlie Sheen’s professional life fell apart in front of the whole world, he took his show on the road — the road straight to his people.
The actor’s now infamous Twitter posts and his poorly produced online TV episodes were only the start of his self-obsessed highway. The ridiculed “Violent Torpedo of Truth” tour, which plays the Wells Fargo Theatre on Thursday, has driven Sheen — and the rest of us — even further in a show of just how weirdly accessible celebrities have gotten in the last few years.
It’s not just Facebook pages, but actual, in-person tours that TV and movie stars are increasingly using to further their careers, push their agendas and develop new business.
“There’s no better way to connect with your fans than being in the same room as them,” said Justin Levy, a Denver-based promoter with Mills Entertainment, a company that produces several celebrity tours. “It’s a pretty amazing opportunity for a lot of these artists.”
If Sheen’s breakdown had happened a decade ago, we would have seen the edited clips on “Good Morning America” and that’s it — until the recovery. But these days, there’s a whole system set up for taking the show live.
Think about the triumphant, live-in-person underdog reinvention of Conan O’Brien and the TV-to-concert reincarnations of “Glee” and “American Idol.” Even the ship captains from the series “The Deadliest Catch” and chef Buddy Valastro from “Cake Boss” have gone on tour.
The routine: They will tell stories or answer questions, sing, dance, flirt, joke, show films, often with live music as part of the mix.
Sheen certainly gleaned a lesson from them all — most obviously O’Brien, who toured extensively when his “Tonight Show” was dumped by NBC.
Sheen’s tour, of course, is different. The failures of his anecdote- heavy act have been documented plentifully. But there is a way to do these kinds of shows right. And this relatively new live-entertainment spectacle has added even more depth and dimension to our modern, if expansive, definition of a concert.
“Sometimes it’s obvious,” said Mike Mills, the president of New York-based Mills Entertainment, “like the ‘Last Comic Standing’ tour we do for NBC. It’s a reality show, but it’s the finalists of a stand-up comedy competition.
Read more: Charlie Sheen on a road clogged with celebrity shows – The Denver Post

